Course curriculum

  • 01

    Welcome & Fundamentals

    • Welcome - and the (very) fundamentals

    • Get your Getting Started checklist

    • Step 1 - Create your account

    • Step 2 - Add yourself as a subscriber

    • Step 3 - Set up payments
  • 02

    Recipe 1: Before you start

    • Introduction to Recipe 1

    • Landing pages and forms - what's the difference?

    • Single vs Double Opt-in - what's this about?
  • 03

    Recipe 1 Method 1: Get new subscribers with a lead magnet (using a Landing Page)

    • Get your Recipe 1 checklist

    • Part 1: Select your Landing Page template

    • Part 2: Customize your landing page

    • Part 3: Customize your settings

    • Part 4: Publish your landing page and start sharing it
  • 04

    Recipe 1 Method 2: Get new subscribers with a lead magnet (using a form)

    • Get your Recipe 1 Method 2 checklist

    • Part 1: Select and customize your form template

    • Part 2: Customize your form settings

    • Part 3: Publish your form
  • 05

    Recipe 2: Nurture your leads

    • Introduction to Recipe 2: Nurture your leads

    • Get your Recipe 2 checklist

    • Step 1: Install the templates

    • Step 2: Edit your lead magnet thank you sequence

    • Step 3: Edit your welcome sequence

    • Step 4: Edit your Evergreen Newsletter sequence

    • Step 5: Prepare your automations and start nurturing your leads
  • 06

    Recipe 3: Automated Sales

    • Introduction to Recipe 3

    • Introducing ConvertKit goals

    • Get the Recipe 3 checklist

    • Step 2a: Choose a landing page template

    • Step 1: Setup

    • Step 2b: Customize your landing page

    • Step 2c: Customize your settings

    • Step 3a: Set up payments

    • Step 2d: Publish and test your landing page

    • Step 3b: Create your product

    • Step 3c: Customize the Product page

    • Step 3d: Customize the Confirmation page and the Receipt email

    • Step 4: Edit your sequences

    • Step 5: Set up your automation
  • 07

    Recipe 4: Free workshops & webinars

    • Introduction to Recipe 4
  • 08

    4a: Setup

    • Download your Setup checklist

    • 4a Step 1a: Choose a landing page template

    • 4a Step 1b: Customize your landing page

    • 4a Step 1c: Add a thank you page

    • 4a Step 1d. Customize your settings and test your landing page

    • 4a Step 2: Setup

    • 4a Step 3: Edit your 1-email sequences

    • 4a Step 4: Edit your promo sequence

    • 4a Step 5: Complete the setup
  • 09

    4b: Launch

    • Download your launch checklist

    • 4b Step 1: Edit your landing page

    • 4b Step 2: Calculate your workshop dates

    • 4b Step 3: Edit your promotions automation

    • 4b Step 4: Edit your reminders automation

    • 4b Step 5: Launch your workshop!
  • 10

    4c: Before, during and after

    • Download the Before, During and After checklist

    • 4c: Before, during and after your workshop
  • 11

    Recipe 5: Subscription to seasonal content

    • Introduction to Recipe 5

    • Get the checklist for Recipe 5

    • Step 1: Create your product

    • Step 2: Set up your product pages

    • Step 3: Get your first broadcast ready

    • Step 4: Create your 2nd, 3rd and subsequent broadcasts

    • Step 5: Start selling